Analysis of the competitiveness of stretch film enterprises in 2023 due to the change of China’s epidemic policy

In the first half of 2022, my country’s stretch film market showed a recovery trend in line with expectations, and the market performance was relatively stable. However, under the influence of multiple factors such as repeated epidemics, macroeconomic downturn, and rising raw material prices, the future development of the stretch film market may face greater uncertainty. From the perspective of product structure, in the first half of 2022, the output of my country’s domestic stretch film will be 2.4 million tons, a year-on-year increase of 10.8%; the total export volume will be 415,000 tons, a year-on-year increase of 9.7%. In the stretch film market, the product structure is single and the technical content is low. Products dominated by polypropylene (PP) and polyester film (PET) accounted for 70.6% and 14.5% respectively. From the perspective of production capacity, in the first half of 2022, my country’s stretch film industry showed a trend of continuous expansion of production capacity, with more new production capacity and low operating rate. According to data from the China Business Industry Research Institute, as of June 2022, a total of 41 companies in my country’s stretch film industry have production records. Among them, there are 22 enterprises producing polypropylene (PP) and polyester film (PET), and 4 enterprises producing polyvinyl chloride (PVC) and polystyrene (PS) plastic films. Among them, Zhongxin Materials, Kaisheng New Materials, Shanghai Huasheng, and Zhejiang Haiyuan will increase their production capacity in 2021; Zhongxin Materials, Shanghai Huasheng, Fujian Dongcai, Shanghai Huaxin, etc. will increase their production capacity in 2020. ; In 2022, Zhejiang Haiyuan, Jiangsu Xinyangfeng and Jiangsu Xintian will have more new production capacity. Among them, the production scale of Shanghai Huasheng’s polypropylene (PP) and polyester film (PET) plastic film products is more than 200,000 tons; Zhongxincai and Shanghai Xinhaiyuan are about 100,000 tons; others are 10,000-5 Between tons.

  1. Market environment analysis
    Since the second half of 2021, domestic crude oil prices have fluctuated and risen, and the cost side has formed support for the lafascia market. However, due to the impact of rising upstream raw material prices, the profit margin of the lafascia market has been compressed. Since the second half of 2021, the domestic petrochemical market has entered a stage of shock adjustment due to the complex macroeconomic environment and the reshuffle of the supply and demand pattern of the industrial chain. On the one hand, due to the impact of the global macroeconomic environment and the continuous fermentation of overseas epidemics, the petrochemical industry chain has weak demand and lack of market confidence, which has triggered large fluctuations in the capital market. On the other hand, due to the superimposed influence of factors such as repeated epidemics, the supply and demand pattern of the industrial chain has changed to a certain extent. The demand for crude oil and chemicals has declined, and the production of petrochemical companies has been restricted. From the second quarter of 2022, due to factors such as rising international crude oil prices and declining profitability of the downstream petrochemical industry, the prices of domestic chemical products will generally fluctuate and decline. With the improvement of the epidemic situation, the accelerated pace of economic recovery and policy support have further enhanced industry confidence. However, at present, under the influence of multiple factors such as the macro environment at home and abroad and the supply and demand pattern of the industrial chain, there are still relatively large uncertainties in the development of my country’s stretch film industry.
  2. Competitive Landscape and Competitiveness Analysis
    The competition pattern of enterprises in the industry is as follows: 2. In terms of production capacity scale: Shanghai Huasheng’s total production capacity is about 150,000 tons, and it is expected that about 150,000 tons of production capacity will be put into production in 2023. 3. In terms of profitability: Judging from the data from January to June 2022, Shanghai Huasheng’s stretch film business is fairly stable. 4. Financial aspects: According to the data of the China Commercial Industry Research Institute, some enterprises in my country’s stretch film industry are still in a state of loss. Overall, the profitability of the industry in the first half of 2022 is still weak, but it is still improving. 5. In terms of product structure: the product structure is mainly based on PVDF film. 6. In terms of sales network: Although some companies are still in a state of loss, with the launch of new projects and the release of new production capacity in the second half of 2022, the market competition pattern may change.
  3. Development Suggestions for 2023
    (1) In terms of production capacity: it is recommended to pay attention to the commissioning of existing new production capacity, especially in the launch of new production capacity in the future. (2) In terms of products: it is recommended to pay attention to some subdivided products in upstream raw materials, such as: polypropylene (PP), PET; (3) In terms of technology: pay attention to the gap between existing production technology and existing technology, such as in the field of new energy , electronic products, flexible packaging, medical fields, etc., can properly carry out technological innovation to cope with future development; (4) management and market: including the construction of the operating system, market development capabilities, and the planning and planning of the construction of the marketing network; The layout, etc. need to be further strengthened.

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