Paper product packaging is a kind of packaging, which refers to the production of paper and cardboard and other raw materials, further processing into paper products; and the use of corrugated paper, cardboard, carton, carton, etc. manufactured to provide product packaging services in related industries Series of activities.
Industrial structure adjustment continues
As my country’s paper product packaging industry has low entry barriers and a wide range of downstream industries, a large number of small carton factories survive on local demand, and there are many small and medium-sized carton factories at the low end of the industry, forming an extremely dispersed industry pattern.
According to the “Packaging Industry Development Report (Paper and Cardboard Containers) January-December 2018” of the China Packaging Federation, there are 2391 enterprises above designated size in the paper and cardboard container industry in my country, an increase of 79 from 2017. Combined with the overall development of my country’s paper industry in 2019, it is estimated that by the end of 2019, the number of enterprises above the designated size in the paper and cardboard container industry in my country will be approximately 2,350.
In recent years, with the in-depth adjustment of the industrial structure of my country’s paper product packaging industry, the scale of my country’s paper product packaging industry has shown a downward trend of shocks. According to the statistics of the China Packaging Federation, since 2014, the main business income of enterprises above designated size in China’s paper product packaging industry has shown a declining downward trend with the decline in the number of enterprises above designated size. Operating income was 289.177 billion yuan, a year-on-year decrease of 3.15%.
Specifically, at present, my country’s paper product packaging related products are mainly cardboard and paper products. Among them, the cumulative output of the national box and board industry in 2019 was 13.0156 million tons, an increase of 6.62% year-on-year. The top five regions in output are Anhui, Fujian, Guangdong, Hebei, and Zhejiang. Among them: Anhui Province completed a cumulative output of 2.183 million tons (accounting for 16.77%); Fujian Province completed a cumulative output of 2.0983 million tons (accounting for 16.12%); Guangdong Province completed a cumulative output of 1.6493 million tons (accounting for 12.67%); Hebei Province completed a cumulative output of 14.834% 10,000 tons (accounting for 11.40%); Zhejiang Province has completed cumulative output of 1,308,400 tons (accounting for 10.65%).
In terms of paper products, the cumulative output of the national paper products industry in 2019 was 72.119 million tons, an increase of 1.90% year-on-year. The top five regions in output were Guangdong, Zhejiang, Fujian, Hubei and Jiangsu, of which Guangdong completed a cumulative output of 12.5462 million tons (Accounting for 17.38%); Zhejiang completed cumulative output of 773,590 tons (10.72%); Fujian completed cumulative output of 6,305,300 tons (8.73%); Hubei completed cumulative output of 5,706,400 tons (7.9%); Jiangsu completed cumulative output of 508.52 Ten thousand tons (accounting for 7.04%).
Market fragmentation is obvious
The paper packaging market is pyramidal in terms of profitability and volume: the bottom of the pyramid is industrial packaging and low-end commercial packaging. The volume is the largest. The raw materials are mainly box board and corrugated. The structure is simple and the degree of personalization is low. The daily profit level of daily necessities, fast-moving consumer goods, express delivery packaging and some bulky goods with high customer prices (such as home appliances), the net profit level is about 2% to 5%; high-end commercial packaging mainly uses white cardboard and whiteboard Mainly paper and other materials, exquisite printing, complex structure, high value-added design, mainly used for high customer unit price, small volume commodities, such as consumer electronics, high-end liquor, boutique cigarette cases, high-end gifts, including consumer electronics packaging net margin In 5%~15%, the net profit margin of tobacco and alcohol packaging can reach 20%~30%.
The proportion of small and medium-sized enterprises in China’s paper packaging industry exceeds 60%, and the market share of CR5 is less than 10%. The main reason for the decentralized competition pattern: the industry is intensive, and although printing equipment has certain capital barriers, small and medium-sized manufacturers can still survive with low labor costs. Barriers to entry are still low; products are sensitive to transportation costs, with a transportation radius of 100-150km, leading to regional segregation of small and medium-sized manufacturers; downstream demand comes from multiple industries such as consumer electronics, cigarettes, wine, cosmetics, health care products, etc. It is difficult to increase the concentration.
Combining the business revenues of major enterprises in 2019 and the income estimates of enterprises above designated size in my country’s paper product packaging industry, in 2019, my country’s paper product packaging industry CR5 market share was only 4.40%, and the industry concentration needs to be further improved.
The above data comes from the “Foreseeing and Investment Strategic Planning Analysis Report of the Chinese Paper Products Packaging Industry” of the Foresight Industry Research Institute. At the same time, the Foresight Industry Research Institute provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment attraction and other solutions .
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