China’s cross-border trade has suddenly become popular during this period. Various reports and news are increasing, but not everyone is suitable. Can every seller make money? We need a rational analysis, and we also need to ask ourselves, if you can’t even do well in the domestic market, will you be able to play well in foreign markets?
The following is the experience of an ordinary Chinese contacting B2C in China. I hope it can give you a sense of clarity in the heat.
I started to contact Taobao in 2011. When I was a junior, I opened my first Taobao store to sell clothes. I took the goods from the offline wholesale market and took photos by myself, and then put the photos on it. At that time, I didn’t know how to make titles, operations, etc. I just put the pictures on the pictures. I didn’t understand the concept of operation at all. There will still be business.
Later, after graduating from university, I went to a Taobao company to do design. I saw the ups and downs of some e-commerce bosses around. Some bosses really built the store by themselves, and then moved to a 200-square-meter shop. office. He made furniture and spent a lot of money, so he got up faster.
After staying in this company for almost three years, I quit my job and went back to my hometown to make Taobao by myself, selling only local specialties. But in the end it ended in failure, but because of this experience, I was lucky enough to meet my husband. My husband used to work in Yiwu e-commerce company, and later he resigned and returned to his hometown to start his own business. There is nothing special here in our hometown. They are all special products, bacon, sausages, potatoes and so on. In the past few years, our potatoes have been very popular here. We are wholesale and we have done a good job. Later, we made them offline and online. Taobao Pinduoduo sold together, and found that Pinduoduo sells well.
At this time, I was very happy and felt that the business had started. Then last year we increased the investment in Pinduoduo. Every day the through trains burned hundreds and thousands, and when we made this product, we invested almost 100,000 yuan. So much money was invested just for driving money. Although a lot of money was invested in the early stage, the investment in the front was also at a loss. Because the platform is the pursuit of the ultimate cost-effectiveness, your things are expensive and simply cannot be sold. Everyone knows the nature of Pinduoduo, so we almost rushed up the sales at a loss. By the end of the year, the business had indeed risen, with tens of thousands of orders exploding. At that time, the business was the best, and it would take that time to recover.
As a result, at the beginning of the year, because of the epidemic, everyone was sealed at home, and there was no way to deliver the goods. There was no one in the factory to produce and the goods could not be shipped. Then we went to customers one by one and asked them to refund. . Everyone knows that if a store does not operate for a few months, it will be abolished. Therefore, the previous money has also been squandered, and it can be said that the money is lost.
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Many people think that e-commerce is too simple and think that I can sell things when I put them on it, but they don’t know that the product quality, product packaging, brand promotion fees are all included, and the time period for suppressing goods should also be considered. of. Products can’t be sold just by putting them up, and online business is not doing so well now.
Platform traffic is given to some big merchants, and those big merchants are indeed making money. Compared to small sellers like us, it really doesn’t make much money. We do not have the same large capital flow as others, nor do we have such a good source of goods as others, so we can keep prices so low. Our cost is there, there is no way, the price cannot win others, and the flow of funds cannot win others. In the end, it will only end in failure.
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Stay Healthy and take care!
Shenzhen World Packing Industrial Ltd
Stretch Film & Sealing Tape Specialist , Top China manufacturer
