TESA is one of the most powerful brands in German domestic market, with 98% popularity and 76% popularity (GfK, 2012). Our brand name has been included in the German authoritative dictionary Duden. But Desa is more than just a classic self-adhesive tape: as a wholly-owned subsidiary of a European joint-stock company and Beiersdorf Co., Ltd. (other brands include Nivea, Eucerin and La Prairie), we currently provide more than 7000 products and system solutions, aiming to ensure that products including the most advanced electronic equipment have more functions and higher performance.
Mr. Frank kongman, President of Greater China, accepted an exclusive interview with economic daily
Since the reform and opening up in 1978, China has attracted a large number of multinational enterprises to invest in China. They have not only brought a lot of funds and advanced technology in the world, but also brought the economic concept and management mode that keep pace with the times. The huge opportunities brought by the reform and opening up have helped China’s economy and society achieve unprecedented rapid development, and also made many multinational companies invested in China obtain great success in business.
In order to highlight the great achievements made since China’s reform and opening up, China economic information, the economic daily, has specially planned the column “multinational companies in China” for the 70th anniversary of the founding of the people’s Republic of China, reporting on the “small giants in the industry” among the multinational companies in China, and sharing their experiences and Thoughts on business development, management concept, talent construction and other topics. As a leader in the tape industry, Desa is honored to be invited to interview and report at this special time.
Desa’s achievements
Mr. Frank Kongmen answered the questions of reporters on the core topics of Desa, its development footprint in China, its core competitiveness, and its enterprise development plan. “China is a very important market for Desa,” he said. It has been more than 20 years since Desa officially entered China, which has huge market potential and fierce competition at the same time. In order to better cope with the market competition and fully meet the needs of customers, we have established a production base in Suzhou, the second largest R & D center in the world next to the German headquarters, and 16 offices in major cities, including Mainland China, Hong Kong, Taiwan, China, to provide customers with timely seamless docking and the best business solutions, with the world-famous “German quality” And “German professional technology” to serve local customers in China and help China’s economic development and industrial upgrading. “
Referring to the strategic layout of the future, he said, “at present, we have achieved the expected results in the Chinese market, but we still have higher expectations for the future. We will continue to invest more in China and serve the Chinese market faster and better. In China, for China, Desa is committed to a closer connection with the market. “
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Top Stretch Wrap Film & Adhesive Tapes Manufacturer
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