Regarding our products, in China, we have been thinking about how to get close to consumers.
We think of the scene, take the packing tape as an example, under what circumstances will consumers use our tape? It is conceivable that children will use double-sided tape and stationery tape to make handwork; in the kitchen, we use oil-proof tape; when adding some sockets to paste photos, we will use double-sided acrylic tape for fixing.
Take stretch film as an example. We will use hand stretch film when moving. Large rolls are convenient for winding such as sofas and furniture, while mini rolls are convenient for fixing bulk objects, such as hangers, books, etc.
We are a well-known brand in China, and our quality is widely recognized. But we are not so well-known internationally, especially now that there are many suppliers who can’t afford it, which makes many customers choose suppliers.
This situation is also very detrimental to quality-conscious suppliers. Many customers also suffer because of this situation, because suppliers who seem to be cheap often make buyers pay more.
There is no way, how can we pass on our advantages and the ideas we care about to foreign wholesalers and consumers? This is a question we have been thinking about. We have also consulted many buyers and friends, and the answers we get are nothing more than time can solve everything.
Although the words are reasonable, they are really passive and helpless. We are thinking, or if conditions permit, we can set up business locations abroad, so can we enter our wholesaler friends? Our friends, what do you think about this idea?
Shenzhen World Packing Industrial Ltd
Stretch Film & Packing Tape Specialist , Top China manufacturer
关于更进一步走进消费者的思考
关于我们地产品,在中国国内,我们一直在思考,如何近距离接触消费者。
我们想到场景,以胶带举个例子,什么情况下消费者会用到我们的胶带呢?可以想到:小朋友做手工,会用到双面胶带,文具胶带;在厨房,我们用到防油胶带;在添置一些插座黏贴相片等的时候,我们会用到双面亚克力胶带用于固定。
以拉伸膜为例,搬家时候我们会用到手用的拉伸膜,大卷方便缠绕如沙发家具等,迷你卷则很方便地用于固定散装物件,如衣架书本等等。
我们在中国是个知名的品牌,我们的质量被广为认可。但在国际上我们就没有那么出名,特别是如今有很多岑差不起的供应商,这让很多客户在选择供应商上。
这种情况对注重质量的供应商也是非常不利的,很多客户也因为这种情况吃了亏,因为看上去便宜的供应商,往往会让买家付出更多代价。
那没办法,怎么样能把我们的优势,把我们关注的想法,传递给国外的批发商和消费者呢?这是我们一直在思考的问题,我们也咨询过很多买家朋友,得到的答案无非也是时间能解决一切。
话虽有理,但确实也是比较被动无奈。我们在想,或者我们在条件允许情况下,到国外开设办事地点,这样是否能走进我们批发商朋友呢?我们的朋友们,关于这个想法,你们怎么看呢?